Because of this exponential market growth, there are emerging trends based on what this new target demographic is looking for. Below are four of the biggest, hottest trends in the industry right now.
While it has become commonplace to see gluten-free labels on grocery store shelves, companies are realizing that consumers want more at-a-glance information beyond this.
One of the biggest things customers want to see is allergen-friendly labelling. In general, people who are gluten-free tend to be much more selective of the foods they eat, and research has shown that consumers prefer brands that are both gluten-free and allergen-conscious.
Even as recently as five years ago, the selection of gluten-free foods in a supermarket was limited at best. In the last few years, however, the quantity and quality of these options have exploded in growth. Brands are continuing to expand their offerings and focusing specifically on prepackaged, ready-to-eat categories such as frozen foods and grab-and-go snacks.
In this same vein, retailers that choose to dedicate specific shelf space to gluten-free offerings, including basic, staple foods, would likely see a serious uptick in business because this is something consumers are vocal about wanting.
A recent trend in all areas of retail is to “shop small” at local retailers instead of big box stores. Consumers who are gluten-conscious often cannot find the things they need in local businesses, however.
The “shop small” trend shows no signs of slowing, so small business owners should consider expanding their gluten-free offerings to capitalize on this.
Some restaurants have become more vocal about offering gluten-free menu items, but this is a major trend that businesses can majorly benefit from. Consumers are significantly more likely to give return patronage to restaurants that accommodate not only gluten sensitivities but other allergens as well.
Polls have shown that many in the gluten-free community want to see better training around gluten and allergens in popular restaurants, so this is an easy area to work on.
Gluten-free is Ripe For Growth
There is plenty of room for innovation and expansion within the growing market of gluten-free and allergen-friendly products. Ultimately, consumers are looking for a broader range of affordable and great-tasting options that fit in with their lifestyle.
For an array of gluten-free groceries to choose from, visit us at Famous Foods.